Kell Brook has signed a sponsorship deal with North Fire ahead of his sold-out World title eliminator on Saturday 9th October against Rafal Jackiewicz at the Ponds Forge International Arena live on Sky Sports 1 and HD1.

The unbeaten Welterweight star signed with Adidas recently to be the UK spokesman for the sportswear giant and now adds North Fire to the list of companies wishing to associate themselves with the talented 25 year-old.

"I'm delighted that North Fire are backing me as I'm a Yorkshire lad and I want to work with Yorkshire businesses," said Brook. "I'll be wearing the logo for the first time on Saturday night and I plan on putting on a red-hot performance!"

"North Fire are being touted as 'the next big thing' in the fire and rescue market which complements the Yorkshire based Kell Brook, who is 'the next big thing' in boxing," said North Fire's managing director Oliver North, himself an Army Welterweight boxing champion. "As Kell represents a true hard work ethic, professionalism and pure class, the sponsorship reflects seamlessly from the company to the fighter."